Profile: Intelligent Nutrients is a beauty & lifestyle brand committed to healthy, safe and eco-friendly products. The brand was founded by the legendary "Father of Safe Cosmetics" Horst Rechelbacher (Aveda), and is now lead by Nicole Thomas Rechelbacher and Kiran Stordalen.
As the well-loved brand launched their flagship location in the NYC market, The Triumphant Group's services played key to the brand's growth through in-store events, strategic partnerships, and media exposure that supported their overall marketing, brand awareness and sales goals.
Intelligent Nutrients Highlights:
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100,000+ digital reach through influencer partnerships.
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2.5 MILLION reach through Print + Digital media placements.
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Placements include: Huffpost, Mind Body Green, and EBONY.
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Structuring of a cross-branded marketing partnership with heritage fashion brand LeSportsac.
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Curation of multiple in-store events, each individually appealing to a distinct target audience and 100% exceeding ROI.
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Events include: One Year Anniversary Party at New York Fashion Week, Mimosas & Massages media breakfast, Branding with Beauty influencer panel talk, and Beauty & Bubbly champagne and facials event.
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Overall, our strategic insight and support guided the brand to an increase in sales, boasted digital exposure, and educated their target audience through creative programming, events, and sponsorships that drove product awareness.
“Finding the Triumphant Group was nothing less than Kismet. As we are based in Minnesota, The Triumphant Group provided services we didn't know were essential to supporting our team in New York City. The support and guidance we received ensured we executed events that our clients loved.”
— Felicia O'brien, Director of Retail and Sales Development, Intelligent Nutrients
